We can describe internal factors as strengths and weaknesses if we are using SWOT matrix. So these are the factors that affect the performance of the company internally.
Strengths can be described as all of those factors that are internal and support internally the outcomes of the company. In short by making the best use of these resources we can boost up the performance of the company to its optimal level.
Weaknesses are the factors that work totally against the healthier and successful outcomes of the company.
Below are the internal factors of Walt Disney their weights, rates and weighted score that how they affect the company and in what intensity.
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