Walt Disney - Competitive Profile Matrix

                       

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The Competitive Profile Matrix has been applied to Walt Disney and how they rate with regards to their closest competitor, Time Warner and Viacom Inc. Although this method of analysis provides some insights to the competitive landscape, it must be noted that the two competitors do not operate along the same lines. Disney has carved out its own niche position over the years and it operates through a unique portfolio that only directly competes with Time Warner on one front and Viacom Inc.Therefore, this analysis should only be considered on a superficial level.