For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. In 1923 Walt Elias signed a contract with M. J. Winkler to produce a series of Alice Comedy; this date is considered the start of the Disney Company first known as The Disney Brothers Studio. The existing CEO of Walt Disney is Robert A. Iger and Jay Rasulo. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world. Its headquarters are situated in Burbank, California. Disney is made up of five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive. Walt Disney is one of the world’s leading entertainment and information providing company. Its top competitors are Twenty Century Fox Inc., Time Warner Inc., and NBCUniversal Media, LLC. The Walt Disney Company’s globally-known consumer brands include: Disney, ABC, ESPN, Pixar, Marvel and Lucas Films. Disney is an S&P 50 company listed on the New York Stock Exchange. Its revenue is $42,278 million and profits are $5,682. It rank No. 1 in Entertainment, Innovation, People Management, Use of Corporate Assets, Social Responsibility, Quality of Management, Financial Soundness, Long term Investments, Quality of Products/Services and Global Competitiveness.
VISION STATEMENT
“To make people happy”
Their vision may include:
- Be the leader in the delivery of entertainment experiences.
- Be the premier channel for sports experiences and information.
MISSION STATEMENT
Creativity + Innovation = Profits
The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."
COMPONENTS
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