BCG is the short form of Boston Consulting Group and created by the Bruce D. Henderson for Boston Consulting Group in 1970 to help the companies in order to analyze their business units i.e. complete product line. It helps the corporation to analyse their portfolio and provides best resource allocation tools as well as it also being used as brand marketing, product management, strategic management, and portfolio analysis
BCG matrix is to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories. For understanding this, BCG Matrix Examples resources are essential.
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